Delivering modern products with a calm, detail-obsessed approach.
From venture-backed startups to global teams, I lead initiatives end to end: aligning requirements, shaping execution, and mentoring teams through deployment and growth.
- Current
Lead Software Engineer
Anything Supplies Pty Ltd / Sals3Leading development and launch of the anythingsupplies.com and sals3.com e-commerce platforms for Anything Supplies Pty Ltd (Australia), directly managing a team of 4 developers.
- Led the development and on-schedule launch of anythingsupplies.com and sals3.com, directly managing a team of 4 developers in Agile (daily stand-ups, two-week sprints, and a ClickUp board with burndown and velocity charts).
- Designed a full-stack infrastructure with Cloudflare edge caching and security, automated CI/CD pipelines, and system monitoring for high availability, fast page loads, and smooth deployments.
- Enforced automated merge-request review rules and added AI-assisted review (Claude and OpenAI) to speed up code reviews while keeping quality strict, building with an AI-accelerated workflow (Claude Code, Codex, Gemini) under git-based staging and QA.
- Highlights (September 2026): Replaced hand-published batches with an automated sourcing pipeline that publishes supplier products on a schedule with no manual steps, growing the sals3.com catalogue many times over in a few weeks and greatly improving automatic categorisation of the supplier catalogue.
- Highlights (September 2026): Launched two new country storefronts, sals3.com.fj (Fiji) and sals3.com.au (Australia), each with its own look, checkout, and currency, with the exchange rate locked on every order.
- Highlights (September 2026): Built a Gemini-powered Seller Center assistant in production that fills product specifications from photos and the supplier page, filling only what it can honestly answer.
- Highlights (September 2026): Added a free-delivery nudge that suggests add-ons to close the free-delivery gap, and built customer-support tools: buyer profiles, a 24-hour cancellation hold, and per-item refunds.
- Highlights (September 2026): Made the Seller Center product list much faster even as the catalogue grew, cut the largest usage-based hosting cost by fixing storefront traffic that skipped the cache, and patched a critical framework vulnerability on all three storefronts the same day it was found.
- Security (September 2026): Contained a large botnet attack on the anythingsupplies.com WooCommerce store by closing the exploited entry point at the source, putting the site behind Cloudflare's firewall, and locking the server 'back door' when the attack returned larger—blocking attack traffic before it reached the application and database so the homepage was fast again instead of timing out.
- Moved sals3.com behind Cloudflare and added browser security policies to every storefront.
- Roadmap: Phase 2 adds AliExpress as a second supplier plus Gemini automation for those listings; Phase 3 is a Sals3 mobile app for Android, iOS, and Huawei; Phase 4 adds a customer-service CRM and customer accounts.
- WooCommerce
- WordPress
- Cloudflare
- Google Gemini
- Claude Code
- OpenAI Codex
- Claude
- OpenAI
- CI/CD
- System Monitoring
- Browser Security Policies (CSP)
- ClickUp
- Git
- Agile / Scrum
Head of Technology
Genz & Associates, LLCLed technology strategy across core business platforms for Genz & Associates, LLC (genzassociates.com), an M&A advisory business.
- Managed development, testing, and releases of Target Select AI (TargetSelect, a custom AI-enabled research platform), and owned integration planning between Target Select AI, DealCloud (CRM), and Outreach (sales engagement).
- Monitored and controlled cloud infrastructure and API costs, investigated and resolved technical issues, coordinated vendors and internal stakeholders, improved data sync and automation workflows, wrote technical documentation and communication updates, and handled user access, platform administration, and system governance.
- Key initiative — Outreach ↔ DealCloud bi-directional sync launch (run with integration partner RevOptics): handled sandbox UAT and triage of field-sync failures (multi-select picklists, primary contact, off-by-one-day date sync, null-value sync), delivered field-mapping updates and new custom objects (Target object and fallout-quality fields), and configured business-development record layouts and smart views.
- Implemented trigger automations for the Outreach ↔ DealCloud sync: stage mirroring, call disposition to contact status, and email bounce to status / call-only sequence.
- Executed production migration, data exports, end-to-end record reconciliation (Account/Company, Prospect/Contact, Opportunity/Engagement), API redirect, bulk 'ghost update' re-imports, post-launch error monitoring, and enablement workshops for the BD team.
- Administered the firm's technology ecosystem: TargetSelect (custom AI-enabled research platform), Outreach.io (call and email sequencing, task management), DealCloud by Intapp (CRM customized for M&A), Google Cloud and Gemini (platform enablement, integration, and AI), GitHub, data and research sources (SourceScrub/Grata, ZoomInfo, ChatGPT, Claude), and office stack (Google Workspace, Zoom, Nextiva phones, company website, office internet, and printers).
- ReactJS
- Next.js
- Ionic
- React Native
- TypeScript
- AWS Lambda
- DynamoDB
- AWS S3
- API Gateway
- AWS Pinpoint
- Google Cloud Platform
- Gemini
- WebSocket
- SWR
- Tailwind
- GitHub
- Google Analytics
- Outreach.io
- DealCloud
- TargetSelect
- SourceScrub (Grata)
- ZoomInfo
- ChatGPT
- Claude
- Google Workspace
- Zoom
- Nextiva

CurrentSenior Software Engineer · Senior React Native Developer (CIMB Bank Assignment)
Ascendion (Assigned to CIMB Bank Philippines)Senior React Native Developer · CIMB Bank PhilippinesWorks through Ascendion (Makati, remote) on the CIMB Bank Philippines mobile banking app as Senior React Native Developer, engineering modern web and mobile experiences for enterprise clients focused on front-end quality, performance, reliability, security, and clear UX.
- At Ascendion: Ships React/Next.js features that follow design-system standards and accessibility, drives component reusability and test coverage with React Testing Library and Jest, adds analytics and error monitoring to inform iterative improvements, and collaborates in Agile ceremonies and cross-functional planning to unblock delivery.
- At CIMB Bank Philippines: Works on the CIMB all-digital mobile banking app (which offers fast sign-up, InstaPay transfers, account management, and products such as UpSave, GSave, Personal Loans, and REVI Credit, with enhanced security), building mobile features with React Native and TypeScript and implementing responsive UI flows that follow Figma specifications and brand guidelines.
- At CIMB Bank Philippines: Integrates analytics events to support product insights and reporting, and partners with backend teams to integrate APIs and handle edge cases.
- At CIMB Bank Philippines: Enforces code standards and does peer code review, develops and maintains product features from Figma designs, writes Confluence technical documentation, takes part in Agile ceremonies (DSM, sprint planning, review, retrospective), and guides junior and mid-level developers.
- Notable work — Android Vitals remediation plan (Play Console release 4.13): Authored a phased plan with 31 tasks across 8 workstreams: (1) 16 KB page-size native library crashes (prebuilt .so files needing relinking; vendor SDKs), (2) dependency hygiene (androidx pins), (3) bitmap and memory (an oversized splash image decoding to about 19–34 MB), (4) slow warm start (MoEngage, geofence, and Firebase work on MainActivity), (5) edge-to-edge compliance for targetSdk 36, (6) large-screen and orientation support, (7) R8 / obfuscation (deadline February 2027), and (8) SDK provider issues (MoEngage, ZOLOZ, Jumio).
- React Native
- React.js
- Next.js
- TypeScript
- JavaScript
- MobX
- Redux
- WebSocket
- Firebase
- MoEngage
- DragonFI
- ZOLOZ
- Jumio
- Jest
- React Testing Library
- Tailwind
- Styled Components
- REST APIs
- Web Services API
- AWS
- GitLab
- GitHub
- Jenkins
- Google Play Console
- App Store Connect
- Jira
- Confluence
- Google Analytics
- Figma
- Android Development
- Mobile Applications
- Front-End Development
- User Interface Design
- Code Review
- Agile Environment
Full Stack Developer, contractor
Divergity LimitedWorked as a remote Full Stack Developer from the Philippines for Divergity Limited, an Auckland, New Zealand company, under a contractor services agreement signed on 23 June 2025. The engagement has ended.
- Worked as a remote Full Stack Developer from the Philippines for Divergity Limited (Auckland, New Zealand) under a contractor services agreement signed on 23 June 2025; the engagement has ended and AJ is no longer with Divergity.

Senior Software Engineer
Wonders CorporationLead engineer across a global product suite, crafting web and mobile experiences for restaurant marketplaces and back-office tooling after joining as Frontend Developer, growing into Senior Software Engineer, and resigning in mid-2025.
- Joined as Frontend Developer, grew into Senior Software Engineer, and served as a lead engineer across a global product suite building web and mobile experiences for restaurant marketplaces and back-office tooling (resigned in mid-2025).
- Built mobile applications with Ionic Framework, React + Capacitor, and React Native, and integrated push notifications via FCM and APNs.
- Built web applications with ReactJS and Next.js, and developed and maintained product features.
- Set code standards, conducted peer code reviews, and wrote unit tests with React Testing Library and Jest.
- Documented processes in Confluence, followed UI/UX designs from Figma, and worked in Scrum (Scrum meetings, sprint reviews, and sprint planning) with Jira.
- Integrated Matomo and Google Analytics.
- React
- Next.js
- Ionic React
- Capacitor
- React Native
- TypeScript
- Redux
- WebSocket
- React Testing Library
- Jest
- DynamoDB
- Lambda
- API Gateway
- Pinpoint
- S3
- SWR
- Prisma
- Styled Components
- Tailwind
- FCM/APN
- Jenkins
- Google Analytics
- Matomo
- Figma
- Jira
- Confluence
- GitHub

Web Developer
Cosmic Media Group Inc.Delivered conversion-focused landing experiences supporting global ecommerce brands in regulated industries.
- Developed web applications with ReactJS and Angular and server-side features with PHP, building conversion-focused landing experiences for global e-commerce brands in regulated industries (including client work such as keto-twentyone.com and simplyclear-cbd-tincture.com in Angular) and working on Guavatek (guavatek.tech), an IT-solutions consultancy site for e-commerce and merchant growth (April 2018 – September 2020).
- Developed and maintained e-commerce features with Limelight CRM and Konnektive CRM integrations.
- Built from Figma, Zeplin, and Photoshop UI/UX designs, and optimized images with Kraken.io.
- Bought and set up domains and SSL certificates, and set up cloud servers and Cloudflare.
- Integrated Google Analytics, implemented code standards and peer code reviews, and used Trello in an Agile/Scrum process (Scrum meetings, sprint reviews, and sprint planning).
- React
- AngularJS
- Angular
- TypeScript
- PHP
- HTML
- CSS
- jQuery
- Bootstrap
- Limelight CRM
- Konnektive CRM
- Google Analytics
- Cloudflare
- SSL Certificates
- Kraken.io
- API
- Figma
- Zeplin
- Photoshop
- Trello
- GitHub

Web Developer
KonganbuddiesSupported online gaming platform operations through iterative ecommerce experience improvements.
- Did front-end and back-end web application development for an online gaming platform using ASP.NET MVC5 / C# and MySQL.
- Made iterative e-commerce improvements and maintained features with Bootstrap, jQuery, and Bitbucket.
- Handled graphics work in Photoshop.
- ASP.NET MVC5
- C#
- Bootstrap
- MySQL
- jQuery
- Photoshop
- Bitbucket

Web Developer
Think Sumo Creative Media Inc.Delivered bespoke marketing websites and web applications for hospitality and lifestyle brands under tight sprints.
- Built bespoke marketing websites and web applications for hospitality and lifestyle brands on tight sprints at Think Sumo (sumofy.me) using CodeIgniter and Laravel (PHP), Bootstrap, Ionic, jQuery, SQL, GitHub, and Bitbucket.
- Implemented code standards and conducted peer code reviews.
- Developed and maintained product features, followed UI/UX designs from Photoshop, and participated in Scrum meetings, sprint reviews, and sprint planning.
- CodeIgniter
- Laravel
- PHP
- Ionic
- Bootstrap
- jQuery
- SQL
- Photoshop
- GitHub
- Bitbucket

Founder / Web Developer
LimitlessFounded a boutique studio (limitless.work)—AJ's first venture right after university—delivering small business websites from concept through launch.
- Founded and ran Limitless (limitless.work) as a developer from July to December 2015—AJ's first venture right after university—delivering small-business websites from concept through launch and handling domains and hosting.
- Through Limitless and with the digital agency UXI, developed the interactive 'Candidata' candidate profiles (version 2 presidential and VP profile pages, plus senatorial profiles), the head-to-head candidate comparison (match-up) home page, and Stand on Issues (SOI) layouts for Bilang Pilipino, TV5/InterAksyon's (Media5) 2016 Philippine presidential-election coverage (December 2015 – January 2016).
- Developed and maintained web applications with CodeIgniter/PHP, Bootstrap, JavaScript, jQuery, and SQL, following UI/UX designs from Photoshop.
- CodeIgniter
- PHP
- Bootstrap
- JavaScript
- SQL
- jQuery
- Photoshop
- Domain & Hosting

Web Developer
Granton WorldBuilt promotional microsites and voucher platforms for the global Granton incentive network.
- AJ's first professional role: developed and maintained web applications at Granton World (grantonworld.com.ph) using CodeIgniter/PHP, Foundation and Bootstrap, JavaScript, SQL, and jQuery.
- Built product features from Photoshop UI/UX designs and handled domain and hosting setup.
- CodeIgniter
- PHP
- JavaScript
- Foundation
- Bootstrap
- SQL
- jQuery
- Photoshop
- Domain & Hosting
- Current
Full Stack Web & Mobile Engineer / Founder
Freelance & Independent Client WorkContinuous independent freelance work since 2014 alongside employment—building websites, marketplaces, offline-first POS ecosystems, CRM/scheduling integrations, and founder ventures for Philippine and international clients.
- Designed and built the Our Cafe offline-first restaurant POS and management ecosystem as sole owner of the architecture and backend (NestJS, PostgreSQL, Drizzle ORM, React Native Expo iPad POS app with on-device SQLite, Vite + React + TypeScript web apps, local thermal receipt printing, and Philippine BIR EIS API integration using JSON Web Signatures), solving duplicate order retries after unstable network outages via client-generated UUID idempotency keys, a PostgreSQL unique constraint, and reconciliation logic, plus scoping the full Our Cafe digital ecosystem.
- Built production system-to-system integrations for anonymous clients: (1) integrated the Cin7 inventory/order API with Zoho CRM for a skin and beauty products e-commerce business (SKU/line-item routing logic, Outlook -> Cin7 -> Zoho quote follow-ups via Zapier and Zoho Flow, Cin7 -> Zoho -> Zoho WorkDrive invoice automation, CRM stage-delayed after-sales campaigns, and merge-tag invoice/email templates); and (2) built an encrypted, duplicate-safe booking sync between SBM and Elixir clinic scheduling systems with multi-location staff edge-case handling, scheduled execution, and ActiveCampaign drip routing for a skin-health clinic.
- Built and maintained client websites, marketplaces, and platforms including Motogarahe, Online Moto Festival, Philex, Red Circle Global, Onis Global, A-Plus Power Solution Corporation, Apex Overhead Door, Guavatek, and earlier freelance websites (2014–2020: shirlyvillamoraconstruction.com, montetrasdataencodingservices.com, imaxolutionofficial.com, glintdetailers.com, boutiquetracks.com, keto-twentyone.com, simplyclear-cbd-tincture.com, tychecomputer.com, and Ship2Ph); also holds the detailed use-case specification for the CUTTR time-registration, invoicing, and performance SaaS web app.
- Founded LakbayKo (which also ran an accommodation reservation service) and Camper App PH ('the Philippines' first camping mobile app', live on iOS and Android with Camper App 2.0 on Next.js/Vercel and GCash/GrabPay via PayMongo), scaling to 80–90+ campsite partners, an official Decathlon Philippines partnership (starting at Decathlon Masinag), a startup core-team equity plan (25% CTO allocation, 1–5% Tech Lead allocations, 4-year vesting with a 12-month cliff starting at positive net revenue, and confidentiality, IP-assignment, and non-compete terms), and organizing the Philippine Campout (250+ attendees, 38 sponsors, ₱200,000 cash prizes, and ~₱500,000 raffle items in 2024; Season 2 co-hosted with Camp Worshiphill at River Ranch, Tanay, Rizal targeting up to 400 campers in 2025; PH Campout 2026 planned).
- Building EVHubi (2026), an Expo / React Native EV-charging discovery, reservation, and management platform for the Philippines across four revenue avenues (B2C charging, peer-to-peer C2C charger sharing, B2B mall/energy/operator integrations, and targeted advertising), supported by AJ's strategic regulatory analysis of RA 11697 (EVIDA) and a September 2026 partnership proposal to Enerza Technologies for DOE registration, accreditation, industry introductions, and market expansion.
- Maintains Wevolic, a DTI-registered business name of AJ's whose records sit alongside the Philippine BIR e-invoicing regulations (RMC 77-2024 and RMO 24-2023).
- NestJS
- PostgreSQL
- Drizzle ORM
- React Native
- Expo
- SQLite
- Vite
- React
- Next.js
- TypeScript
- JavaScript
- PHP
- CodeIgniter
- Bootstrap
- Angular
- HTML5
- CSS3
- Cin7
- Zoho CRM
- Zoho Flow
- Zoho WorkDrive
- Zapier
- ActiveCampaign
- PayMongo
- GCash
- GrabPay
- Philippine BIR EIS (JWS)
- Vercel